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How to choose the optimal domain name using Adwords split testing

Choosing a new domain is usually a gut-driven decision. Maybe you’ll spend a few hours getting domain suggestions, check out a few Sedo auctions, build a shortlist, ask some coworkers for opinions, then pick one and hope for the best.

It doesn’t have to be that way.

Last week I wrote about how running a domain split testing experiment for my RV rental weekend project led me to a domain that performed 127% better than my personal favorite. Several readers asked for more details about the methodology so I’ve described it in detail below.

Methodology

What we’re going to do is set up several domains, write identical ads on Google AdWords, and then measure click through rates.

It’s important to test domains that are significantly different from each other. For example, if...

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